Does it matter if you say less or fewer? According to the media, it doesn't.
The grammarian nerd in me is coming out strong these days.Anyone else notice how people are using the word "less" more frequently when they should be using the word "fewer?" I suppose this sounds super snooty. I mean, who cares, right? We know what they mean.
Except that journalists who write news copy for the news say this. And advertisements everywhere, from radio to television, now say this.
I understand the reason for it. I wrote social media content for almost two years, and there's a certain flow the writer needs to use to grab the audience. If you're using the word "less" repetitively, but then change one of them to "fewer," well, that just doesn't sound as good.
Except that it's wrong and it bothers me. I can't unhear it.
My husband and I are constantly talking over the commercials or the evening news, yelling out "fewer!" while we set the table or cook dinner. It's comical how often it occurs.
Take an ad for a car company trying to sell you their overpriced vehicle. The voice over guy or gal will say something in that ad to the effect of, "less worry, less cost, less repairs (should be fewer), and less wear and tear," etc.
But, doesn't it just flow better if you say less as the adjective? Wouldn't it work just as well? In fact, it does work well. The argument is to keep the verbal momentum going and use the same word!
Apparently, after researching this, there's a lot of debate over when to use less or fewer, even though I'd learned, as a kid, that less is used for things that can be counted and fewer for things that are measured. Who knew?
I like what Merriam-Webster has to say about this: There's a commonly repeated rule about fewer and less. It goes like this: fewer is used to refer to number among things that are counted, as in "fewer choices" and "fewer problems"; less is used to refer to quantity or amount among things that are measured, as in "less time" and "less effort."
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This is worded correctly! (Thanks, Joshua.) |
If you're interested in learning more about this riveting debate and the history behind these two competing words, brush up on your lexicology and dive deep into a Wikipedia article about it. (I started reading it and then my eyes started to cross, so I stopped ...)
Less or fewer. To be or not to be. Use what you want, we know what you mean. But as someone who was taught differently (and can't unhear it), I'm keeping my nerdish ways and using fewer or less as I should.
Side note: I still think the media overuses the word "impact." I wrote about this seven years ago. Today? It's worse than ever.
So, here's my take: Use less less, and use fewer more, just like we used to do back in "the good ol' days."
-Heather